Crownpeak, a privacy and digital governance management firm, has announced a new partnership with data privacy management platform WireWheel, creating a new full suite of California Consumer Privacy Act (CCPA) privacy tools ahead of the regulation’s January 1, 2020 implementation.
The partnership brings together Crownpeak’s consent solutions with WireWheel’s expertise in the area Subject Rights Request (SRR) management, a critical CCPA requirement that is often challenging for companies to operationalize efficiently and securely. Crownpeak will incorporate WireWheel’s SRR capabilities within its consent experience platform – the Universal Consent Platform (UCP).
This allows a business to use Crownpeak for cookie and consent management, and WireWheel to ingest and process consumer requests for data access, deletion, changes, and portability, as well as opt-out of its sale. WireWheel uniquely offers the ability to verify and authenticate requests so that personal and sensitive data is provided to the right person. The SRR process is encrypted from end to end to mitigate the risk of a data breach.
Darren Guarnaccia, Chief Strategy and Product Officer at Crownpeak, commented, “With CCPA just a few weeks away, now is the time for companies to be putting procedures in place to protect their business and, importantly, their customers. Our flexible and unified solution simplifies the compliance process while ensuring user experiences for optimal engagement.”
“Developed to support CCPA requirements, the partnership will leverage WireWheel’s expertise in Subject Rights Requests to complement our current consent solutions. With access to a host of features – including geolocation targeting and age-gating – organizations will be able to deliver compliant, differentiated digital privacy experiences across all channels and devices, enabling them to build trust in their brand.”
“We are excited about this partnership because it provides our customers with an easy to implement and comprehensive CCPA solution and enables consumers to easily exercise their privacy rights, and businesses to efficiently and securely manage requests from start to finish,” stated Justin Antonipillai, WireWheel CEO. “The CCPA deadline is quickly approaching, but the good news is that with this partnership, customers can quickly get up and running with what they need to be ready January 1st.”
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