Home GDPR #Privacy: Funding boost to deliver customer journey hijacking prevention
GDPR - November 1, 2019

#Privacy: Funding boost to deliver customer journey hijacking prevention

A company developing customer journey hijacking prevention and advanced user privacy protections has revealed a fresh round of funding worth $40m.

The client-side technology created by Namogoo is designed to give online enterprises more visibility, efficiency, and governance over their websites and applications ecosystem, enabling superior digital customer experiences and business results.

Founded by Chemi Katz and Ohad Greenshpan, the company’s platform provides online businesses control over their customers’ journey by preventing unauthorised ad injections from diverting online customers to competitors and uncovering all privacy and compliance risks emanating from 3rd and 4th party vendors.

The funding will be used to further expand Namogoo’s client-side platform offerings—starting with the launch of its Customer Privacy Protection solution. The solution detects and mitigates against customer privacy risks associated with 3rd- and 4th-party vendors running on company websites and applications.

“Since its founding in 2014, Namogoo has made a significant mark within the eCommerce industry by helping Fortune 500 brands win back stolen online revenue and gain control of their customer experience,” said Oak HC/FT Partner Matt Streisfeld. “Namogoo’s platform is essential for any enterprise serving consumers online, and we’re looking forward to supporting the company as they maintain their momentum and scale to the next level.”

“With businesses investing more than ever in technologies to optimize their website, improve functionality, and tailor their users’ experience, ensuring that these digital investments are delivered as intended and free of risks and disruptions has never been more challenging,” said Chemi Katz, Co-Founder and CEO of Namogoo.

“This significant financing round enables us to further invest in the growth of our global team and expand to new markets and geographies, helping us fulfil our vision of eliminating Digital Chaos and providing enterprises unprecedented control of their digital properties.”

The post #Privacy: Funding boost to deliver customer journey hijacking prevention appeared first on PrivSec Report.


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