Apple’s Next Move: Be More Like Microsoft



Apple is making a small but radical shift in its corporate strategy. The company is blasting holes in the boundaries of its staunchly defended walled garden.

For years, a big part of Apple’s premium experience—and justification for its premium pricing—has been that its software and services are only available on its hardware. At this year’s CES tech show in Las Vegas, it’s become apparent that the company is ready to try something different.



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