Adopts CEO Structure With Spotty Record Inc.’s elevation of Keith Block to co-chief executive moves the center of gravity away from charismatic Chairman Marc Benioff, even as the business-software company creates a power-sharing structure that frequently doesn’t work out.

Few companies are as synonymous with their leader as Salesforce, which Mr. Benioff co-founded in 1999. He is the face of the company he runs, among the first to deliver subscription sales of software to corporate customers over the internet while also being outspoken on issues in…

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